

Exploring the Best Marketing Attribution Models
If you’ve ever wondered how to truly understand which marketing efforts are driving your sales, you’re not alone. In today’s fast-paced digital world, knowing where to invest your marketing dollars is crucial. But with so many channels and touchpoints, how do you figure out what’s working? That’s where marketing attribution strategies come in. They help you connect the dots between your campaigns and your customers’ actions. Let’s dive into the best marketing attribution stra
5 min read


Mastering Meta Ads: A Proven Strategy for D2C Growth
Meta Ads experts love to preach “go broad.” And don’t get me wrong—I’ve tested broad. I’ve deployed well over $10M on Meta as a D2C growth leader. I've tested stacked LALs, custom lists, and Shopify Audiences. You name it. But in the real world of D2C performance marketing—where CAC matters and scale isn’t just a buzzword—you need more than just good creative. You need structure. You need clean data and signals. Most of all, you need a funnel that doesn’t leak. If your produc
4 min read




























